Campaign Designs · Designer
Eko Ignites 5.0 — Event Campaign
A unified visual campaign for PSN-YPG Lagos, bringing “From Local Ideas to Global Impact” to life across a programme of learning, networking and community engagement.
The brief
PSN-YPG Lagos needed a cohesive visual campaign for Eko Ignites 5.0, themed “From Local Ideas to Global Impact.” The programme covered a conference, school outreach, networking, and a scholarship masterclass, each requiring its own promotional materials. Our task was to connect these activities through a recognisable visual identity while making the theme, speakers, schedules, and venues easy to understand. The campaign needed to reflect the energy of young professionals while maintaining the credibility of the organization behind it.
Our approach
We built the campaign around a consistent green and yellow palette, bold typography, and structured layouts. The event mark and recurring header connected the materials, while changes in composition gave each activity its own emphasis. Speaker portraits brought a human presence to the campaign, supported by clear names and roles. Strong contrasts highlighted key messages, while a consistent hierarchy organized dates, venues, and programme details. This visual approach carried through the main event poster, schedule, speaker features, school outreach, and scholarship masterclass materials.
The outcome
The completed work gave Eko Ignites 5.0 a coordinated set of promotional materials with a clear, recognizable character. Each design could communicate a specific activity while remaining connected to the wider event. The result was a campaign that balanced visual energy with practical information, presenting the programme’s professional, educational, and community activities as parts of one shared experience.
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