Visual Identity & Guidelines · Designer
Lumar Autos
Lumar Autos is a Nigerian car dealership offering vehicle sales, pre-orders and car buying services. Its identity supports a clear, professional presence in a market where confidence and recognition matter.
The brief
Lumar Autos needed a distinctive logo and visual identity that would represent the dealership professionally. The goal was to create a recognisable brand that could work across vehicle promotions, customer communications and digital platforms, while supporting the company’s range of automotive
Our approach
We focused on a clear logo and a coordinated visual system suited to an automotive business. Colour, typography and supporting applications were developed together to maintain a consistent appearance across different formats. The direction prioritized recognition and clarity, allowing the identity to work alongside vehicle imagery and promotional information.
The outcome
Lumar Autos received a professional logo and a consistent visual foundation for its communications. The client was pleased with the completed identity, which gave the dealership a recognisable way to present its vehicles and services across its marketing platforms.
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